The “Loving Squeeze” initiative is to launch Bold 2in1’s new squeezable bottle. A roadshow is visiting 12 key Tesco stores in August – September, followed by another tour of 12 stores in November. The branch of Tesco on Eastgate Road will be visited on November 28th.
The decision was taken to form a charitable association for this product launch, in keeping with the brand and theme of the initiative (“Loving Squeeze”). Home-Start was felt to be a perfect fit with both the Bold 2in1 brand and the theme – both being very family orientated.
A series of photo sessions have taken place with various celebrities in a “loving squeeze” with either their parent or child. Those taking part have included; Hannah Waterman & her mum; Martine McCutcheon & her best friend; Sharon Davies & her daughter; Lisa Butcher & her mum; Amanda Lamb & her daughter; Nell McAndrew & her son. These pictures along with interviews with the celebs on the importance of a loving squeeze will be appearing in various national and local press and publications, with a TV advert in support as well. The Home-Start branding will appear alongside Bold 2in1 branding in all coverage, and celebs will be saying why they are supporting our work.
Shoppers will be invited to have their photos taken in the booth with a member of their family in a “loving squeeze”, and will receive a framed print of the shot. In return, they will be asked for a donation to Home-Start UK.
So – we can be there – 2 of us at a time – to shake collecting tins and hand out leaflets. We had such a success with our Waitrose collection in August so we shall of course be present at the Eastgate Road Tesco with bright and smiling faces! So, if you could help on November 28th between 10.30 and 17.00, please let us know!